Your content workflow, matcha + much more

Hey there! This week’s edition of The Intersection follows a different format, instead of my usual deep dive into one topic. It’s packed with more value, so be sure to scroll all the way through (read it on the web if it doesn’t all load in your inbox — it’s a longer one).

From matcha news and my content creation workflow to leveraging LinkedIn for economic development and a podcast interview on thought leadership for nonprofits and much more, read on and let me know what you think!

From idea to written content

My efficient content creation workflow using just my phone to make thought leadership easy

As you probably know, I give talks and post a lot about thought leadership and how important it is — but it’s difficult to keep up with the volume of content (creating it and distributing it) if you don’t have a process. There are a lot of systems, software, and tools out there, and there’s no right way to do it.

It’s time to share one of the processes I developed a while back that has helped me speed up how I go from an idea, event or casual conversation into real written content I can publish.

This is perfect if you're always on the go like me and don't always have time to sit down and write from scratch.

Today, I’m explaining the exact step-by-step process that I follow regularly, using just my phone and AI tools in this video. Here’s the video I made for you:

It’s also written out for you in a bit more detail at the link below. (I also followed the process to put this together, of course). Let me know if you found this useful at all.

Where government gets personal

Leveraging LinkedIn for economic development

With the economy and trade news changing daily, it’s wild out there. How our local governments show up matters more than ever in times like this. Having consulted for and worked within municipal governments, I started thinking a lot about this.

Economic development teams play an important role in supporting local businesses, attracting investment, and positioning our communities as resilient and competitive.

But often, that work happens quietly behind the scenes.

When it comes to local governments like our cities, if the team isn’t visible online, someone else is telling their story. (Or telling another city's story instead).

LinkedIn allows us to build trust, share insights, and amplify the impact of what’s happening in the local economy.

No, this doesn’t mean turning your government staff into influencers or turning every win into a polished announcement.

Instead, it’s about:

• Commenting on and resharing relevant content from local partners and stakeholders

• Having an up-to-date profile that reflects your role and your passion for the community

• Sharing a few key posts each month that highlight the businesses, people, and programs you support

• Showing the human side of your city’s economic development efforts, beyond stats and headlines

LinkedIn is prioritizing native content, and I've seen some great examples of how this is working for leaders in the space. Now’s a great time to step it up.

When your whole team is aligned — using consistent language, posting intentionally, and engaging regularly — that visibility compounds and supports your greater goals.

If you're supporting economic development at the municipal or regional level, it might be time to refresh how your team is showing up online.

🎤 I've been offering practical training and resources to help economic development teams better leverage LinkedIn for visibility, thought leadership, and storytelling. If you're working in this space, just reach out.

Interview: Using authentic content to amplify impact

This week I was a guest on Agents of Nonprofit, a podcast that highlights what they call “everyday superheroes” in the nonprofit space, to talk about using authentic content, storytelling, and thought leadership to drive real impact.

In this episode, we talked about the shift from brand-centric to people-centric messaging, how to “find your voice” as a leader, and why showing up with transparency and personality is more effective than polished PR speak.

I was asked to share several stories from my journey, including how a high school trip led me to launch my nonprofit at 16, what I learned from a decade of running a creative agency, and why I now focus on helping nonprofit leaders clarify their message and amplify their impact.

You’ll also hear why I believe your organization should be the guide, not the hero, in your stories — and how letting your community speak for itself builds trust and drives deeper engagement. You can hear my interview on Spotify or Apple Podcasts.

Matcha curious?

If you follow me elsewhere, you know that matcha has been a part of my personal brand for years now. I’ve been an advocate for it, but much of the matcha marketing doesn’t quite appeal to many of the leaders, builders or makers I know.

I’m launching a matcha brand.

Matcha is having a moment, and I’ve been on board for a while. Since I’ve always founded services businesses, I’m taking this time to launch a product business and apply some of my branding principles and marketing skills to an e-commerce and retail brand that’s not a client.

Since you’re on my mailing list, I invite you to be one of the first to join The Ritual, the newsletter I’ve launched for my brand, Maker Matcha.

Starting a business of your own?

Ownr has registered over 200,000 businesses across Canada (proud to say that 2 of those are my businesses)! To celebrate, they're offering 20% off all business registrations and incorporations until April 30 using this link.

What’s coming up?

Soon, I’ll share some speaking engagements I’m excited about.

As a bonus, here’s what I shared during my last talk on Marketing Collaboration Myths.

That’s it for this week.

Thanks so much for reading.
Happy to have you here!
Have a great weekend.

— Daniel