How sharing your story actually inspires action

Author

Daniel Francavilla
January 24, 2025

What's your story?

It goes without saying that attention is scarce and everyone — people, brands, governments and charities — compete for visibility. 

That's why now more than ever, the ability to tell a compelling story is one of the most powerful tools a founder, entrepreneur, or nonprofit leader can have. Whether you're rallying support for your latest initiative, mobilizing your community, or attracting funders, your story (actually) matters.

The Power of Public Narrative

This goes back to the concept of a Public Narrative, developed by Harvard professor and social movement expert Marshall Ganz. 

I love how this framework helps leaders move people to action by sharing their authentic stories. 

Public Narrative consists of three key components: 

Story of Self, Story of Us, and Story of Now

Since I'm speaking about this as part of my talk at a conference, it's a perfect opportunity to outline the details for you. 

I've broken this framework down into questions you can directly answer as you craft your story.   

1. Story of Self: Why do you do what you do?

Even if it doesn't feel exciting or revolutionary to you, your personal journey is what sets you apart. It reveals the values that have shaped your leadership and the defining moments that called you to action. Reflecting on your "choice points" — the pivotal moments when you faced a challenge, made a choice, and learned a lesson — can help you craft a narrative that resonates.

Ask yourself:

  • When did I first care about making an impact?

  • What experiences have shaped my leadership journey?

  • What values drive me to do this work, and how have they evolved?

By sharing your authentic journey, you not only connect with your audience on a personal level but also build trust and credibility.

2. Story of Us: Creating a shared identity

No leader operates in isolation. Your mission is part of a larger movement, and your audience — whether it's customers, donors, or partners—wants to feel like they're part of something meaningful. The Story of Us highlights the shared values and experiences that unite your community.

Ask yourself:

  • What values do I share with my audience?

  • What challenges have we collectively faced?

  • What successes can we celebrate to inspire hope?

Focusing on common experiences and collective aspirations allows you to strengthen the bonds within your community and inspire them to take action together.

3. Story of Now: The urgency of action

Once you've connected with people on a personal and collective level, it's time to issue a clear call to action. The Story of Now articulates the urgent challenge your audience faces and outlines what needs to be done.

Ask yourself:

  • What pressing challenge demands immediate attention?

  • What will the future look like if we fail to act? What could it look like if we succeed?

  • What specific action am I asking my audience to take?

This step is key in moving from storytelling to strategy, ensuring your audience feels inspired, informed, and equipped to contribute to meaningful change.

Bringing it all together 

Once you've thought about these and combine them, your Public Narrative presents a powerful story that inspires action. 

It answers three key questions:

  • "Who am I?" (Story of Self)

  • "Who are we?" (Story of Us)

  • "What must we do now?" (Story of Now)

As you craft your narrative, think about how each component reinforces your overall mission and resonates with your audience. 

How will you apply this?

If you're looking to elevate your messaging and storytelling, take a moment to reflect on your own Public Narrative. 

Answer the questions above and start shaping a compelling story that can inspire your audience and drive meaningful change.

Your story has the power to move people — tell it with intention.

Let me know if you’ll be trying this.

— Daniel 

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