Brand Strategist, Marketing Advisor, Founder, Educator, Changemaker. Focused on Social Good, Storytelling and Startups.
An unexpected cafe experience, plus Capability vs. Experience, Content Ecosystem, Community, Video and more
What Levi’s shows us about brand equity, the World Cup, and why the strongest brands are recognizable even when they're not allowed to be seen.
Lessons on getting found, zero-click and building credibility in public
Why meaning matters more than ever, and lessons from naming some of the world's biggest brands
What building something big can cost (the part nobody talks about)
Inside the media ecosystem strategy helping this firm shape conversations, attract founders, and compound influence
Behind the series of capturing practical, honest advice from Canadian small business owners
The fastest way to damage brand trust and company valuation
Personal brand, content commerce, platform power, and the Amazon ecosystem
A moment of clarity. And a not-so-weekly newsletter.
